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Uncover, evaluate and develop promising new opportunities for the company |
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Provide a tangible goal for employees who have an idea but have not tried to build on it |
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Provide further exposure of existing innovation initiatives and embed them in company culture |
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Teach employees valuable idea generation and opportunity evaluation tools that they will continue to use once the challenge is over |
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Encourage employees to use their initiative and behave in a more entrepreneurial manner |
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Engage employees, increase their job satisfaction and allow them to have real input into the further development of the business |
